01
Forms are for filing cabinets. People talk — in Hindi, English, and everything in between. Our products listen first.
2001 / Labs
One founder — many bets
2001LABS
Consumer AI, built for Bharat.
A small lab in Mumbai · public about the work
Our thesis
In 2001, India's IT story began.
We believe the next chapter belongs to Bharat —
and that it gets built in chai shops,
not conference rooms.
— Dawn over old Bombay · generated in 2001 Studio —
The manifesto
The global AI stack wasn't built with Bharat in mind.
These are the four things we refuse to get wrong.
02
The app store is not how India reaches its tools. WhatsApp is. We build where the next billion already live.
03
Not a bug. Not a hack. A native input, with full respect for how India actually speaks, types, and thinks.
04
Cards are a rounding error. UPI is the register. Every product we build treats it as the default, not an afterthought.
— intermission —
Now —
what we've built.
The roster
One flagship.
a few side bets.
All built for the same India.
All public about the work.
No. 01 — FlagshipLive
Bha₹ Do
“Kaam karo. Paisa lo.”
Chat-first invoicing for India's solo professionals. Tell it what you did — in plain English, Hinglish, or a voice note — and get a WhatsApp-ready invoice in seconds, complete with your UPI QR.
Built for tutors, trainers, therapists and coaches who never wanted to become accountants.
Visit Bhar Dobhardo.com
bhardo.com
Kaam karo · Paisa lo
INV / 2026-27 / 000₹ READY
The side bets
No. 02Building
समझ लो
Samaj lo.
Samaj Lo
Apni bhasha, apne log“Samaj lo, apni bhasha mein.”
An AI literacy companion for the Indians the global stack keeps forgetting. Learn to use AI by doing — not by reading — in Hindi, English, and the languages that actually get spoken at home.
No. 03Early
“Thefamilyledger,toldbacktoyouasastory—notaspreadsheet.
Codename — name tbd
Project Kharcha खर्चा
Ghar ka hisaab, asaan
Speak your expenses the way you already do. Get the month told back to you like a story, with the moments that mattered highlighted — not a pivot table.
No. 04Experiment
Ab Kidhar?
हम बताते हैं।
A Mumbai concierge that actually knows the city — in Hinglish, without the tourist-trap noise.
No. 05 — InternalInternal
2001 Studio
Our creative workbench.
A brand-aware image and video studio we built to move fast. Not public — for now. Think of it as the engine that keeps the roster shipping beautiful things.
2001-studio — session
A note from the founder
SS
Sohil Shah
Founder · Mumbai
Irun 2001 Labs out of Mumbai. One founder, many bets, all focused on the same question: what does AI look like when it's built for the India that the global stack keeps forgetting?
The tools out there are in English. They live in browsers. They expect credit cards. India runs on Hindi, WhatsApp, and UPI. So we build for that India — slowly, publicly, and with a bias for things that actually ship.
If you're building toward the same future, or you want to try what we've made, or you want to work together — I'm reachable below. Reply-all friendly.
— Sohil